Listen, I am not big on following rules, ask my parole officer.... JUST KIDDING, but in this case it is important to follow a few candle/wooden wick guidelines.
If your candle is still a virgin (brand spankin’ new) it may be as temperamental as a two year old. With these finicky little guys, we recommend lighting them the first time with a BBQ lighter or a hand held lighter.
Hold the flame at the base of the wick for about 15-20 seconds if you can, you may have to try
lighting them a few times.
Once you have your candle lit for the first time try to keep the candle burning for up to 2 - 4 hours or until the melt pool has reached the sides of the container to insure a consistent burn without tunneling for the rest of the candle life.
Once you have done this, it should be smooth sailing!
When you relight you candle make sure your wick is nice and cleaned up before lighting.
Gently tap off any excess charcoal bits on the wick from the previous burn.